First, the pandemic has fast-forwarded education several years into the future. Lockdown habits won’t unwind; learning increasingly will take place virtually, with students using digital tools that tailor lessons to their own needs. Second, Covid-19 has upended the workplace and people who want to stay relevant will need to acquire new skills much more frequently than in the past.
27 August 2020.
They say ‘Cometh The Hour, Cometh The Man’, but for the post-COVID Business Communications and Location Based Entertainment (LBE) sectors, it’s a case of ‘Cometh the Tech’ too, where long-time VR proponent and ATMOS VR founder Kevin Blair is concerned.
For many, VR was a solution looking for its problem - but no more. The Virus has created the perfect storm of need for business and entertainment - to shrink distance, make real the things people can no longer experience in the flesh, and bring them together around ideas, skills and opportunities - whilst keeping them physically apart!
In the right hands, all textbook VR wins, so Kevin set about making them a reality. He secured the financing needed during the first Lockdown, eyes wide open to the challenges but driven by the twin opportunities to create unique post-COVID public entertainments and support the recovery and future growth needs of smart businesses.
The result is ATMOS VR; lean, smart, technology independent, led by founder, event technology strategist and long-term military and commercial VR proponent Kevin Blair - serving public and private sector post-COVID needs and backing its own unique vision for LBE.
Helping Smart Organisations Defy Gravity
Smart government and private sector leaders now regularly include words like ‘immersive’ and ‘virtual’ – even ‘VR’ itself – as they describe the way they’ll need to do business post-COVID. They’re smart enough know what they need to become in order to defy gravity and grow, but how to get there has never been harder to call.
With ever more communications taking place over distance, preventing the medium murdering the message is a major coming challenge for even the smartest businesses – they’re going to need smart partners.
ATMOS VR’s founder has been on a learning journey which began during his military service, developing immersive and VR solutions to simulate physical events and processes to train, sell and entertain, refining these processes over time, innovating and integrating technological platforms to embed VR in business and public communications.
The result - new ways to train, explain, inspire, build brands and recreate some sense of belonging for organisations coming to terms with doing things over distance, quicker and more cost effectively than when face to face was the norm.
ATMOS VR is now applying the entertainment power of VR to serve business audiences, ever more of whose digital natives expect engaging content, something to watch not something to read – better still something they can become immersed in.
A powerful example of this immersion is ATMOS VR 3D scanning and Matterport Virtual Tours which the Company specialises in. With COVID-19 impacting tourist attractions and visitor centres hard, tour operators, venue managers and business organisations have turned to ATMOS VR to maintain their customer messaging and engagement.
Creating Unique Location Based Entertainment
ATMOS VR Founder Kevin Blair is inspired by the potential to entertain the public by immersing them in large scale VR experiences and has spent the last three years developing a unique VR based LBE immersive entertainment.
The new multiplayer ‘free roaming’ interactive game has been finalised with post-COVID audiences in mind and will offer strictly player number controlled, socially-distanced entertainment across the one-hour shows when it opens in 2021.
ATMOS VR has secured the financing it needs from Insight Media Fund and is combining its VR expertise with the Fund’s Creative Industries partnerships.
The first venue show will open just as soon as the UK’s post-COVID economy supports immersive LBEs once more.
FOUNDER & MANAGING DIRECTOR
Following an RAF career which immersed him in leading edge avionics and control systems, Kevin added high level event management skills as Head of Technical Services at PRG Group, Britain’s largest events staging and crew company, combining technology and B2B / B2C events before forming ATMOS VR in 2017, to develop VR concepts for engineering firms, distilleries, museums and the military whilst researching and perfecting his own VR driven LBE for launch in 2021.
In demand as a pundit and speaker on VR matters, he is Birmingham Chapter President of the international VR/AR Association
Initially a live event and independent TV producer, Bob has spent 40 yrs. creating, funding, and running Media and Entertainment properties. After his first company was acquired by Virgin Group plc he pioneered two more digital content delivery businesses – creating private satellite TV networks for BMW and 20 other corporations, launching two subscription TV channels for Sky, and becoming an acknowledged founder of the UK digital Out-Of-Home screens sector, before partnering Liberty Media to do the same again in the US and China. Since 2018 has been creating and financing multiplatform entertainment projects - Films, TV, Music, VR - through SAMAHOMA and its finance advisory SAMAHOMA MEDIA ADVISORS
Jill Britton and Nancy McGrath have an enviable track record consulting on and operating some of the UK’s biggest visitor attractions, including Alton Towers, Madame Tussauds and the London Eye, View from the Shard, English Heritage, Westminster Abbey and Windsor Great Park - working to ensure that the visitor experience is optimised in terms of delivery and operational set-up.
MEDIA FINANCING ADVISORY
Providing insight and advice for Media sector investors from experience gained across the value chain from Development, Financing, Production and Distribution to Rights Exploitation, SAMAHOMA MEDIA ADVISORS identifies, advises on, and negotiates deals from £50k to £1m throughout the Virus period focusing on nimble, cost effective, independent projects, closely targeted at specific audiences and capable of finding a market post-COVID.